Overlapping Strategies across Sectors – Nigeria

A one-month intensive integrating film, TV, and digital media to foster gender equity,
content innovation, and commercial viability designed for creators, strategists, and
entrepreneurs in Nigeria and Kenya.

COURSE DESCRIPTION

This one-month programme brings together the worlds of film, television, and digital media through a single unifying lens: gender equity, creative strategy, and commercial impact. Rather than treating these as separate industries, the course explores the overlapping principles, business models, and storytelling strategies that apply across all three, equipping participants to operate fluidly and strategically in Nigeria’s and Kenya’s evolving entertainment landscape.

Structured across three weeks of progressive modules from foundational frameworks to monetisation to cross-sector collaboration, the programme combines pre-recorded lectures, live expert sessions, peer workshops, and a capstone project. Participants leave with a fully developed, fundable business plan for a gender-equitable, multi-platform content project.

WHAT YOU WILL LEARN

• The structure and dynamics of Nigeria’s and Kenya’s entertainment ecosystems;  film, TV, and digital media  and how they intersect
• The historical and socio-cultural context of gender representation in African media, including comparative analysis of Nollywood, Riverwood, and global models
• Feminist and intersectional frameworks for media, and how to apply them to writing, production, and team-building
• Gender-focused media regulations and frameworks at local and international levels, and how to navigate policy as a content creator
• How to develop inclusive narratives across genres and platforms, from feature film to social media that resonate culturally and commercially
• Business models for film, TV, and digital media: streaming, syndication, licensing, sponsorships, and how to budget for gender-equitable productions
• How to use data and audience insights to build gender-diverse audiences and measure the impact of inclusive storytelling
• How to pitch inclusive content to funders, sponsors, and platform commissioners with a pitch deck that works
• How content creators can build strategic partnerships with tech, education, health, and corporate sectors to amplify impact and reach
• Fundraising, grants, and partnership development through a gender-equity lens including NGO, private sector, and government models
• How to build and lead inclusive production teams, and plan long-term for both creative and commercial sustainability
• How to develop, refine, and pitch a multi-platform content project that integrates gender equity, strong storytelling, and a viable business model

LEARNING OUTCOMES

By the end of this course, participants will be able to:

1.  Explain the cross-sector dynamics of Nigeria’s and Kenya’s entertainment industries, with gender equity as a central analytical lens.

2.  Apply inclusive storytelling principles across film, TV, and digital platforms, from script development and character creation to production design and crew composition.

3.  Develop a commercially viable business plan and monetisation strategy for a content project that integrates gender equity from concept to distribution.

4.  Analyse audience data and market insights to identify and build gender-diverse audiences across multiple platforms and formats.

5.  Design and pitch a cross-sector collaboration strategy, identifying relevant partners across technology, education, health, and government sectors.

6.  Build fundable, scalable, and sustainable content ventures using grants, partnerships, and a long-term strategic planning approach.

7.  Deliver a fully developed capstone pitch including business plan, pitch deck, and monetisation model, to an industry panel for evaluation and feedback.